How Much Does CRM Software Really Cost in 2026?

Short answer: most small-business CRMs cost $7 to $25 per user per month on their entry plan when you pay yearly, and $23 to $100 per user per month for the plan most growing teams end up on. For a team of five, that's roughly $420 to $1,500 a year on an entry plan, and $1,400 to $6,000+ on a mid-tier plan.

The "from" price on a pricing page is rarely what you pay, though. Below we show what a 5-person team really pays at each vendor, using the prices on their official US pricing pages (checked November 2026).

What a 5-person team pays per year

All prices below are per user, per month, billed yearly, multiplied by 5 users and 12 months.

CRM	Entry plan	Per year (5 users)	Popular mid-tier plan	Per year (5 users)
Nutshell	Foundation, $7	$420	Growth, $18	$1,080
Freshsales	Growth, $9	$540	Pro, $39	$2,340
Zoho CRM	Standard, $14	$840	Professional, $23	$1,380
Pipedrive	Lite, $14	$840	Growth, $39	$2,340
Capsule	Starter, $18	$1,080	Growth, $36	$2,160
Salesforce	Starter Suite, $25	$1,500	Pro Suite, $100	$6,000
HubSpot	Starter, $20 regular*	$1,200	Professional, $90	$5,400 + $1,500 onboarding

*HubSpot currently advertises an intro price for new customers (from $7 per seat). The regular Starter price is $20 per seat per month, so budget for that.

Want to try your own team size? Every pricing guide has a calculator: see HubSpot pricing, Pipedrive pricing or Zoho CRM pricing.

The costs that aren't in the "from" price

1. You pay per user. Almost every CRM charges per seat. A $14 plan sounds cheap until you multiply it by your whole sales team. Less Annoying CRM is one of the few with a single flat price per user and no tiers.

2. Monthly billing costs more. Paying month to month usually costs 15–30% more than paying yearly. Pipedrive's Growth plan, for example, is $39 per seat billed yearly and $49 billed monthly.

3. Onboarding fees. HubSpot charges a one-time onboarding fee of $1,500 on Sales Hub Professional and $3,500 on Enterprise. That's on top of the subscription.

4. Intro prices expire. Several vendors show a discounted price for new customers. After the intro period you move to the regular price, so check the regular price before you decide.

5. Features locked in higher plans. Automation, custom reports and forecasting are often only on mid-tier plans. If you need them, the entry price isn't your real price.

Which CRM is cheapest?

• Lowest entry price: Nutshell at $7 per user per month (Foundation, billed yearly).
• Free to start: HubSpot, Zoho CRM and Capsule all have a free plan.
• Best value on a mid-tier plan: Zoho CRM Professional at $23 per user per month.

What about contractors and field service?

If you run a trades or home service business, a field service app may replace your CRM, scheduling and invoicing in one. These are usually priced per account instead of per user: Jobber starts at $29 per month for one user, and Housecall Pro at $59. See our guide to the best CRM for contractors.

How we got these numbers

Every price comes from the vendor's official US pricing page, in US dollars, excluding sales tax, checked in November 2026. Prices change often; the SaaS Price Tracker always has the latest figures. Read how we check prices.